About the Author

Mitch Thrower, “The Ironman of Entrepreneurship,” is author of the popular monthly "Starting Lines" column in "Triathlete Magazine." A serial Entrepreneur, Mitch is the co-founder of Inc. Magazine’s 99th fastest growing company on the Inc. 500 list, The Active Network, Inc, a software, marketing and registration powerhouse. He also co-founded and was the CEO of The Active Europe Network, Ltd. which operates Active’s business model in Europe, the Middle East and Africa. His initiative and efforts to rapidly consolidate participatory sports registration software companies worldwide, has without any doubt, created the "Ticketmaster" of participatory sports, with his entrepreneurial ideas and initiative forever changing the global landscape of sports.

Thrower was founder and CEO of The College Connection and The Rail Connection, and has consulted for American Express, AT&T, and Eurail.

Thrower is Chairman of The La Jolla Foundation, a foundation whose first initiative is Project Active, a non-profit program that provides money, mentoring, encouragement and education to areas of world tension, most recently providing soccer balls and jerseys to the children of Iraq, Haiti and Mexico. Thrower is a 13 time Ironman, and recent top ten finisher at the Keohoe Kona Half Ironman Triathlon.

Thrower holds a BA from Saint Lawrence University and an MBA from the University of San Diego, where he is the “Entrepreneur in Residence” teaching Entrepreneurship. He became a triathlete while cross-training to recover from four complicated knee surgeries. Thrower's father was the President of WPIX, (Channel 11 in the NYC tri-state area) Vice President of Sales for NBC, and is known for his creation of New York City's famous "Yule Log," a holiday presentation of a fireplace and music on television. Thrower's mother was one of Jacqueline Kennedy's executive assistants in New York.


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